History of Advertising
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We are going to learn together about History of the Media here!
We are going to learn together about History of the Media here!
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Today, we'll learn about History of Advertising briefly.
Born and Growth
- The first advertising is considered 'wall painting.' 4000 B.C., the earliest known wall painting emerges. The first "billboard" born.
- 3200 B.C., written language first appears in Mesopotamia.
- 3000 B.C., 'papyrus' used for posters and sales messages appears in Egypt.
- 450 B.C., China uses smoke signals to communicate along great wall. "On-air" advertising is born.
- 100 B.C., ancient Rome popularized political posters and campaign advertising, including the birth of negative campaign ads.
- 79 A.D., the walls of Pompeii were blanketed with messages in what could be considered the earliest example of billboard advertising.
- 1040, the Chinese investment the first movable type painting system, This leads to the creation of fonts and typography.
- 1211, trades popularize the drying of wares at the Stourbridge Fair in England, perhaps promoting medieval snuggies.
- 1440, Gutemberg invents the printing press. Mass production of written advertising is made possible.
- 1647, first newspaper ad promotes a book: "The Divine Right of Church Government."
- 1729, Benjamin Franklin includes advertisements in his Pennsylvania Gazette.
- 1830, traveling salesmen and medicine men paint products and slogans on their wagons. The term "snake oil salesman" is coined.
- 1835, the billboard appears in New York to advertise a circus.
- 1911, Woodbury soap introduces "sex appeal" into advertising with its "skin you love to touch" campaign.
- 1921, federal government plans nationwide interstate highway system, which now represents over 46,000 miles of potential of billboard locations.
- 1922, radio ads begin, with the first commercial advertising an apartment complex in New York.
- 1957, Boeing helps popularize commercial air travel. Passengers are unsure what to do with their hands until the introduction of skymall.
- 1967, super bowl 1 ushers in what will become the mother of all advertising events.
- 1975, Another war begins: the "peppsi challenge" leads to the cola wars.
- 1990, the world wide web is invented, leading to the largest shift in media buying since the radio.
- 1995, pop-up ads begin to annoy internet users the world over.
- 2000, Google introduces AdWords.
- 2008, tiny ads appear within smartphone applications.
- 2011, Ron Artest changes name to metta world peace. Advertising wonder if player would change their names for money...
- 2012, TV advertising brings in $140 billion, Google advertising nets $43 billion, and advertising upstart Facebook manages $4.28 billion.
So... What does the future??
Soap companies use sexualism and
racism to sell soap
The real breakthrough for Woodbury’s Facial Soap, Lansdowne, and J. Walter Thompson came in 1911, with ads using the slogan “A Skin You Love to Touch.” The phrase appeared over gauzily romantic paintings of elegant young ladies, happily receiving the admiring attention of dashing young gentlemen. Mass circulation magazines like the Ladies’ Home Journal ran these ads regularly. Sales soared in the following decade. Tame as it may now seem, several historians of advertising have called the “Skin You Love to Touch” campaign the first to use sex appeal in modern advertising.
Fairy Soap
Dove
Released in 2011, the ad shows a dark-skinned woman under the “Before” sign for ugly and cracked skin and a white woman under the “After.” Dove received backlash for this, though they denied any allegations that this was the intent of the ad.
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